Skills you need to have as an effective SEO writer
Content writing isn’t a skill that can be learned overnight. In fact, it’s a skill that requires a lot of practice. Many people believe that writing is a talent. But the truth is, anyone can get better at writing, even if it’s not a natural ability. Your job description may not include “SEO writer,” but that doesn’t mean you can’t improve your writing. Content writing is a skill that can help you in any industry.
Whether you’re writing for your business, your blog or online, there are still some things you need to learn about writing. No matter what your experience level is, there are some skills that are absolutely necessary. You don’t even need to be a natural writer to get better. These five skills will help you improve your content writing.
Be able to adapt – As a writer, you need to be able to adapt your style and tone to each content piece. Your tone and style will depend on what you are writing about and who you are writing the content for, so ensure you keep that in mind when you are writing.
Become an expert in researching – Researching to write your article is key to ensuring you are providing factual information. Your article will be more credible if you research the topic beforehand and will offer much more value to the reader. Avoid sites like Wikipedia or Reddit when researching!
Originality is key – You will no doubt remember from school that plagiarism is frowned upon, and this is no different in business. Do not copy content from other businesses, as this will negatively affect your content. Do your research and create your own valuable content that readers will enjoy.
Effective time management – You will no doubt be faced with different deadlines when completing content projects, so you will need to have the ability to manage your time effectively and work under pressure. Monitor your time spent on research, drafting and editing and be sure not to underestimate the time it may take to get your content signed off.
Understand the business objectives – If you do not have an understanding of the business you are writing for, how are you going to be able to write original and thought-provoking content that appeals to the readers? Learn the brand and tone guide, and be sure to be aware of the target audience you are writing for, as this will underpin the way you write your pieces.
Creating the ideal brand guide for your business
Every brand is driven by a story. Brand stories will include a company’s vision, mission, core values, and personality. Having a brand guide is an extremely important asset as it helps to communicate a consistent message to your consumers, set standards and rules, create a recognisable brand, help your brand to stay focused, and increase the brand’s perceived value.
Your brand guide illustrates your company’s design standards to your audience. Brands commonly use visual elements and styles to make their brand more eye-catching and to stand out in the current market. This gives brands a competitive advantage.
Having a brand guide is a prime tool that businesses use to create consistent and coherent messages to consumers. The tool is a key asset for on-brand content.
A successful brand guide will include the brand’s logo, colour pallet, typography, imagery, voice, and tone. This will control the composition and design of the brand. Including these aspects when creating a brand guide will help to create a recognisable, memorable, and consistent brand for your audience. A branding project should be based on a solid brand strategy.
Brand guidelines are important as your company will be dealing with multiple agencies. Therefore, creating loyalty with your branding agency is key. Having a brand guide will benefit your business as it will encourage your brand to thrive, drive, build and develop.
Using white papers to boost your business industry trust
A white paper is an authoritative report or guide that helps readers understand a complex issue and offers the author’s opinions on the matter. White papers are similar to articles, but they are usually longer, more detailed, and in-depth investigations of a specific issue. They’re sometimes called “technical papers” or “research papers” and are often used in business, technology, and medicine. You see, there’s a lot of information out there – especially on the Internet. A white paper can help your business stand out from the crowd from the get-go, and an SEO writer can support you with your content.
Benefits of white paper writing
- Generate more leads
- Improve your websites search engine rankings
- Boost your business credibility
- Build relationships with other industry leaders
- Improve your business’s image
If you are looking for n SEO writer who can support your white paper topics, Content Clever is the company for you. We have experience in writing various white papers for the technology industry, events and production sector and governance and regulations that directly impact the way certain businesses have to operate. Get in touch with us today to find out more and get a quote on your white paper writing.
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Merry Christmas to all our Content Clever clients!
What a year it’s been! In May 2022, we had been trading officially for one year, and since then, we have had the chance to work in so many different industries, supporting clients with their marketing needs, and we couldn’t be more grateful. It has been wonderful working with you all, and we look forward to continuing to improve our relationships and services in the new year ** exciting news is coming soon**!
Until that time, we would like to wish all our existing and new clients a very Merry Christmas and a wonderful new year.
