Proofreading is an essential component of any business. Whether a brochure, website or email newsletter, you cannot expect people to trust your business if your writing isn’t up to scratch. It is very easy to tell if a piece of writing has been proofed and edited, and it will make a massive difference to your business. There are, however, solutions available in the form of professional proofreaders and editors. Both most cost and time effective than you would think and always offer fantastic results to support your work. This months blog takes a deeper dive into proofreading and why it’s so crucial for your business.
A guide to proofreading and editing
When you publish your content, the last thing you want is for people to be turned off by grammatical mistakes and spelling errors. With so much content published every minute on the internet, common errors can cost you a potential customer.
Proofreading is the art of carefully checking for errors within a piece of writing before it is published. This is the last stage of the writing process and should be completed by a competent person. It is during this stage that you will fix spelling and punctuation errors, typos and formatting issues. This stage is essential for any text shared with the public regardless of the type of content.
Proofreading skills are vital for anyone who writes regularly. This is why you will find that many writers also offer a proofreading and editing service. When you choose to outsource your proofreading, it is always wise to look at the skills and experience your chosen proofreader has to ensure you will be receiving excellent quality content that only improves your initial writing piece.
Proofreading is a necessity – but why?
The right content can be a massive asset for a business, but it can damage your brand if the content is full of spelling and grammar mistakes. That’s where a proofreader comes in handy. They can check for several grammatical errors, spelling errors and punctuation errors and the accuracy of the content overall, whether the style of writing is consistent and if it will be effective in what you are trying to achieve.
It has never been easier to work with an external proofreader. Simply provide the content that has been written, what the content will be used for (online, print etc.) and the tone of voice you are trying to achieve along with the target audience. From here, a proofreader like Content Clever will be able to provide a quote to complete the work and, once agreed, dive straight into your content to make it perfect. Notes will be made along the way, and dependent on the way you prefer to work, the proofreader can make the changes, or tracked changes can be used to advise of the errors and how best to fix them.
Whether you are writing in a generic sense, completing academic writing or trying to finalise a business document, a proofreader will be able to support you to get your content over the finish line. They can even support specialised documents, so don’t think you will be excluded if your writing is incredibly niche!
Proofreading services and what’s included
Proofreading is one of the essential activities that you should consider outsourcing. Having an external professional check through all your content and documents before they are printed or posted online can make a massive difference. The role of a professional proofreader is not only to correct your grammar and spelling but to ensure the accuracy of the content and whether it speaks clearly and concisely to your readers or target audience.
When you outsource your proofreading to an external person, you can be sure that you will be provided with a professional proofreading service that improves your typographical errors and advises on the best writing styles for you. If you are looking to improve on the quality of your current proofreading, we suggest getting in touch with Content Clever today to discuss your requirements.
The advantages of outsourcing your proofreading and editing
There are many benefits and advantages to outsourcing your documents to be proofread by a professional. The points below are just some of the advantages you can glean from working with a proofreader like Content Clever:
- Upgraded quality – unlike someone in your office who supports proofreading when they have time, this is what your proofreader was made to do!
- Increased feedback – As your proofreader is detached from your business and writing, they are more likely to pick up mistakes or errors due to not working within that industry. This, in turn, will lead to increased feedback that you won’t find in house.
- Professional Service – Your proofreaders reputation and role sits behind the work they do, and you will therefore always find a professional service is given.
- Constructive criticism – If you require, your proofreader will be able to give you advice and guidance on how to improve the overall document, always in a friendly and helpful way.
- Upgraded software and tools – As proofreaders, we use specific tools to support in picking out errors and mistakes throughout the content, which will be used for your documents as well!
- Flexibility – If you have a tight deadline or need a quick turnaround on your document, just let your proofreader know, and they will try to work to your deadline.
- Affordable rates – Proofreaders are not as expensive as you may think, and many will work to your budget or requests as much as they can.
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Content Clever – taking the nightmare out of your proofreading!
At Content Clever, our love of writing was born from an absolute love of reading. We enjoy working with clients to ensure they have the perfect content that attracts the right audience and is clean and concise. If you are looking for proofreading or editing services, whether you have tight deadlines or smaller budgets, get in contact with your local content creator Content Clever, and we would be more than happy to support you with your documents!
