What is an email marketing campaign?
Are you looking for better ways to stay in contact with your loyal customers? Do you want to bring on new customers and welcome them when they join? In a world where pretty much everything we do can be done online, email marketing campaigns are a great way to stay in touch with your customers, provide offers and entice higher spending, support customers on their journeys and most importantly, stay relevant in someone’s inbox.
A marketing campaign involves individual email messages that are sent across a specific period of time with a specific purpose. The call to action (CTA’s) within the emails are used to entice your customers to complete the task you are asking of them, whether that’s to take advantage of their new offer, sign up for a webinar or download their latest brochure.
Email marketing isn’t as simple as sending out a traditional email from your inbox with some generic content. It requires a punchy and well-written subject line with personalised and focused content that backs up the call to action included. These emails should offer a great balance of information and intrigue without over-promising and underdelivering what is being offered. Marketing campaigns are often sent through a third-party platform such as Mail Chimp. Using a platform means you can segment your audience depending on their interests or needs. Using a platform also means you can track the success of your campaign, which is very useful for an effective marketing plan.
How to create a successful email marketing campaign
Email marketing campaigns are important for any business trying to increase its brand awareness. often more effective than social media platforms as they are able to yield more conversions; it’s no wonder many businesses are adopting marketing to target their audiences. As customers have previously engaged in becoming part of email marketing, they are more likely to respond to it positively. These campaigns can be used to target a variety of demographics and provide information on various offers, promotions, news, and stories you would like to share.
Email marketing is an increasingly popular way for businesses to connect with their customers. Email marketing is a great way to promote your business, and it can be a big part of your overall marketing strategy. Here are some tips for creating a successful email marketing campaign.
- Choose your email list
- Design your email using brand colours and logos
- Start a conversation
- Follow up with your audience
- Sign off from a real person
The benefits of a marketing campaign for your business
Access an already engaged audience
Email marketing is a channel that consumers actually want to receive. In fact, the majority of businesses that use email marketing only send messages to those who have signed up to receive them. This can be extremely beneficial for businesses because they are only targeting those consumers who already have an interest in their brand – meaning conversion rates could be much higher.
Measure your success more easily
Email marketing has the unique advantage of being highly transparent – meaning that it’s easy to identify what needs to be improved in order to increase open, click-through, and conversion rates. Most email marketing platforms will provide users with access to data that will show how successful (or not) a campaign is performing, and changes can be made quickly and easily.
Personalise your emails
The benefit of using a platform to create, send and monitor your email marketing campaigns is that they are completely customisable. Use your brand colours, add your logos and personalise your content, not just to signify your business but to make your customers feel as though they are the only ones being spoken to.
Improve your sales
Your email marketing campaigns are a great way to increase conversions and encourage customers to purchase your products or services. You can easily incorporate messages into your marketing campaign to persuade customers who have abandoned their cart to come back and finish their purchase or deliver special offers and deals to your subscribers. Because they’ve opted-in to receive your messages, they’re more likely to trust you and buy from you in the future.
Provide value to your customers
Any business’ main goal should be to provide value for its audience so that the customers keep coming back for more. Email marketing is a great way to cultivate loyal customers, as you can provide value even when customers aren’t making a purchase. Additionally, since customers or prospects have opted-in, you can use email marketing to provide more resources to contacts who are interested in what you have to say. If you continuously provide value for your audience, more people will pay attention, and you’ll produce a higher ROI.
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Content Clever can help you with your email marketing
Many people don’t realise how essential email marketing is to the success of their business. For most businesses, it’s the most effective way to communicate with customers and build brand awareness. Email marketing tends to be less expensive than other types of advertising and gives you more control over your messaging than social media. It’s also a great way to make sure current customers keep coming back for more. But, to make marketing work for your business, you need to create an effective email marketing campaign.
To create an effective email marketing campaign that works for you and your business, get in touch with Content Clever today!
