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Is the future of copywriting in an AI tool?

September 29, 2022No comments

Are we looking at a future of AI copywriting?

Artificial intelligence has taken over the world. Not literally, of course, but a lot of machine learning and computer programming is going into the way we communicate.

We now have digital assistants that are slowly taking over our lives and chatbots that can respond to customer inquiries. We write software to solve problems that we wouldn’t have even been able to solve five years ago.

So why shouldn’t artificial intelligence become an integral part of copywriting? Copywriting is one of the most complicated jobs out there. You have to be able to write in multiple styles and tones, be able to captivate readers, and still convey a message.

This requires a lot of practice and a lot of time spent reading and writing. So can a computer learn to do it well?

AI has progressed much quicker than we thought it would and is far more intelligent than we would have thought possible at this stage. However, we don’t believe AI will replace human copywriting anytime soon.

Although AI is able to learn as its developers, human copywriters have the emotional advantage and can provide the human touch in long-form content that AI is not able to do well – if at all.

That is not to say, however, that AI could be used to a copywriting benefit – as long as it is used in the right way at the right time.

How does AI copywriting actually work?

As it turns out, AI copywriters are a real thing, and they’re actually pretty good at their jobs. But they’re not yet at the level where they can put a human out of work — at least, not entirely.

Artificial intelligence (AI) has been creeping into the world of marketing and advertising for a while now, and it’s easy to see why businesses are opting for these kinds of tools. The thing is, AI copywriting is a lot more complex than people seem to realise.

AI copywriting tools use machine-learning software to analyse millions of web pages looking for patterns and similarities in content. That knowledge is then stored before being used to create new content on a topic of your description.

AI copywriting tools require human users’ knowledge to set key parameters and guidelines on what content is required and what the topic should be.

However, these tools still have a long way to go and sometimes, even with the best parameters in place, can produce insane content that seems to have no reflection on what is actually being discussed!

Whilst many people may think this is a time-saving exercise that could support businesses with a whole host of content, the truth is that because of the lack of accuracy from AI copywriting tools, you may actually spend more time reading and editing the content than it would have taken you to write your own content in the first place!

5 successful AI copywriting tools that could help

Whilst AI copywriting tools will not replace human copywriters any time soon, many copywriters are using these tools to support and boost the content they write on a daily basis.

At the very least, an AI copywriting tool could give you inspiration for your next topic or paragraph and can even provoke thoughts and ideas that may not have crossed your mind previously. Here are 5 AI copywriting tools that could support your content writing when used carefully.

  • Jasper
  • Copysmith
  • Smart Copy by Unbounce

All these apps are UK-supported and focus on creating fast Ai-generated content by scanning multiple web pages. All apps have various packages available and a variety of templates to use depending on the type of content you are looking to generate.

We would like to point out, however, that often, to get the best from these tools, you will have to pay a considerable amount of money, and even then, the content will need tweaking to make sense. You may be better off paying a human copywriter to write your content!

This may also interest you:

Five expert tips to boost your content planner

A handy guide to making the best start with your brand

A handy guide to finding your company tone of voice

Content Clever – human copywriting at its very best!

One of the most popular and often searched topics on the internet is how to write better copy. Many people want to know how to become a better writer and how to improve the quality of their writing.

But with so many websites offering so many different opinions on how to write better copy, it can be hard to figure out who to listen to and who to believe. Well, the truth is, there is no one way to write better copy.

You can’t just follow a few simple instructions and expect to write copy that will blow your audience away. The reality is that even the best copywriters in the world don’t use a set of instructions or an old-school formula to write the copy they do.

Instead, the best copywriters use their own experiences, insights, and skills to write the copy that they do.

At Content Clever, we believe in writing natural content for humans by humans. The writing we complete for our clients, whether it’s a blog, product description or set of meta descriptions, is all created using our own brain power, research skills and understanding of the topic we are writing about.

If you are looking for a human copywriter who puts your clients first, get in touch with Content Clever today!

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