Are you trying to convert sales through powerful, persuasive writing? Feel like you are missing a trick with your current content? Marketers and advertisers have been using clever tools and tricks to captivate their audiences for many years, and this month, Content Clever take a deep dive into what these tricks are and how you can use them in your business.
The time and place for persuasive writing in business
Generally speaking, persuasive language is used in a non-fiction piece of writing that aims to convince the reader that you or your cause is right. In business, persuasive writing techniques persuade a potential customer to spend money with the company rather than choosing a competitor.
As with any type of content, there is a time and a place for using persuasive writing techniques and, of course, a correct way of using it to your best advantage. Writing persuasively can be tricky, particularly if you haven’t identified several things for your reader first. Before writing a persuasive piece, be sure to identify what you are trying to argue, sell or persuade; otherwise, this can get lost in your content and lose your potential customers. Ensure you are providing proof and evidence alongside your argument to convince your readers you are right and, most importantly, identify the type of clients you believe will be reading your content.
Most persuasive worlds in the English language
As with any language, some words simply draw the readers attention. The English language is no different, and when combined into a structured paragraph, can entice a reader to convert to your business for whatever reason. Here are just some persuasive words in the English language that are often used in persuasive writing techniques:
Words surrounding cost – phrases like free, save, only, and money-back have a direct link to our brains that our purses and wallets are going to benefit from the product or service we are reading about.
Words surrounding protection – risk-free, guarantee, try before you buy, and 100% satisfaction are words we associate with trust, protection and an understanding that the business will support us if something goes wrong with the product or service we have purchased.
Words surrounding limits – limited time only, one time offer, right now and first come, first served, give your reader the impression that if they don’t order now, they may not get the product or service again. These phrases support the impulse purchases our clients act upon.
Call to action buttons – sign up, order now, get it today are all examples of great CTA’s that support your reader to go straight to the product or service you are trying to sell. Don’t lose your potential customers at the last hurdle by making your products or services difficult to find.
Selling your products using persuasive writing techniques
Before writing a compelling product description, it’s essential to put yourself in the shoes of your potential buyers. Don’t try to appeal to the masses, as your product descriptions will end up flaky and unappealing to all your customers. Avoid colloquial phrases to fill up the paragraph and instead be as specific as possible. Unfortunately, many product descriptions include the phrase ‘great quality’, and even though your product may be just that, buyers don’t tend to pay attention anymore.
Although we get so excited about our products and services, our ideal customers and potential clients need to be persuading. They need to know what they will get from buying from you instead of a competitor and how your product or service will make their lives easier. Directly address the pain points that your product or service intends to fix, including highlighting its benefits. This will resonate with your buyers, making them want to have your product or service immediately.
Three fail-safe persuasive writing techniques to increase your sales
If you plan to write your content for new products and services, consider the below persuasive writing techniques to keep you on track to write excellent influential articles and product descriptions that help your business sell, sell, sell!
- Start as you mean to go on – Use the right tone of voice, tone of body language, and use your best selling points to grip your reader and make them feel like they cannot live without your product or service.
- Make sure you are writing for the reader – don’t just write for yourself. Remember that your demographic may respond differently to descriptions and articles that resonate with them. Give your clients the information they want to know – not what you think they need.
- Show them how the product or service will benefit them – If you can show them how your product or service will help their situation, you have a better chance of getting them to buy from you.
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Content Clever can support your persuasive writing techniques as your local copywriter
Persuasive writing techniques can be challenging to get your head around, particularly when trying to concentrate on other business areas. That’s where Content Clever can help.
We have the tools and persuasive copywriting know-how that gets you detailed product descriptions, seductive sales and an increase in your audience. Get in touch with us today to see how we can help your content boost sales and sell your services.
