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The Art of Writing SEO-Friendly Web Copy: A Beginners Guide

September 30, 2023November 9, 2023No comments

Why Choose to Write SEO-friendly Web Copy?

In today’s digital age, having a strong online presence is essential for businesses to succeed. One important aspect of this is ensuring that your website’s content is optimised for search engines. SEO-friendly web copy can help your website rank higher in search engine results pages, making it easier for potential customers to find you online. In this blog post, we’ll explore the art of writing SEO-friendly web copy and provide practical tips to help you create content that is optimised for search engines.

Use Relevant Keywords in your Web Copy

Keywords are the foundation of SEO-friendly web copy. They are the words and phrases that people use when searching for information online. It’s important to identify relevant keywords that are related to your business and incorporate them into your web copy. However, it’s important to use keywords strategically and avoid “keyword stuffing,” which can actually harm your SEO efforts.

When using keywords, aim to use them in a natural and organic way that fits the context of your content. Don’t sacrifice the quality of your content by forcing in too many keywords. Instead, focus on creating high-quality content that is informative, engaging, and valuable to your target audience.

Optimise Meta Tags

Meta tags are snippets of code that provide information about your website to search engines. They include a title tag, which is the headline that appears in search engine results, and a meta description, which is a short summary of your page’s content.

Optimising your meta tags can help improve your website’s visibility in search engine results pages. When creating your title tag, make sure to include your target keywords and keep it under 60 characters. For your meta description, aim to create a compelling summary that accurately describes your page’s content and encourages users to click through to your website.

Create Engaging Content

While keywords and meta tags are important, they aren’t everything. Creating high-quality, engaging content that provides value to your target audience is essential for SEO success. Content that is informative, helpful, and engaging can help increase user engagement, reduce bounce rates, and ultimately improve your website’s search engine rankings.

When creating content, focus on providing value to your target audience. This can include creating how-to guides, answering frequently asked questions, or providing in-depth analysis of industry topics. Make sure your content is well-written, easy to read, and visually appealing. Use headings and subheadings to break up your content and make it easier to read.

If you would like some content ideas, or support with planning your 2024 content calendar, why not get in touch with Content Clever to see how we could help you?

Use Internal and External Links

Links are an important factor in SEO. Internal links, which link to other pages on your website, can help improve the structure of your website and make it easier for users to navigate. They can also help search engines understand the context of your content and how it relates to other pages on your website.

External links, which link to other websites, can help improve the credibility of your content and demonstrate that you are a reputable source of information. When linking to external websites, make sure to choose high-quality sources that are relevant to your content.

Use Images and Videos

Using images and videos can help make your web copy more engaging and visually appealing. They can also help improve your website’s search engine rankings. When using images, make sure to optimise them by using descriptive file names and alt tags that include your target keywords. This can help improve your website’s visibility in image search results.

When using videos, make sure to optimise them by using descriptive titles and descriptions that include your target keywords. You can also create transcripts of your videos to provide additional content that can be indexed by search engines.

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Create your SEO-friendly web copy with Content Clever

SEO-friendly web copy is essential for businesses that want to succeed in today’s digital age. By using relevant keywords, optimising meta tags, creating engaging content, using internal and external links, and incorporating images and videos, you can create web copy.

At Content Clever, we support our clients to get ahead of their competition using SEO-friendly web copy that not only makes Google happy, but your customers as well! Our keyword research combined with clever know how supports small and medium businesses to draft their content calendars and stay on top of their content planning. 

If you aren’t sure where to start with your web copy, whether that’s for your pages or your blogs, book a content clarity hour with us to see how we could take the hard work off your hands and let you reap the rewards!

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