Why is your tone of voice so important?
Looking for your company’s tone of voice can be a bit tricky. This is because it will have to represent your company. It is your company’s voice. It is your company’s personality. But how can you find your company’s tone of voice? But before you can think about how your tone of voice is going to sound, you need to figure out who you are as a company. If you’re not sure who you are, you need to sit down and ask yourself a few questions. What do you do? Who do you do it for? What do you want your customers to think about you? Once you’ve got an idea of who you are, it’s time to start thinking about how you want your customers to perceive you.
What is a tone of voice? A tone of voice is a unique set of characteristics that helps a brand stand out from the others. It is one of the most powerful tools of a brand, which allows us to connect with its customers. The tone of voice can be heard in your brand’s marketing materials, slogans, advertisements, and even the way the company’s representatives speak with the customers. We will discuss how to find the tone of voice for your brand and how to use it to your advantage.
Think about who your brand is trying to speak to
When we think about ourselves as customers, we have a number of expectations about the brand we are buying from. We expect to be understood – who we are, why we are purchasing the product or service and what we hope to gain from it.
This is our demographic. It is up to the brand to align its marketing, offers and services to our demographic in order to reel us in and make us want to buy from them over a competitor.
If you are a brand promoting its products to young teenage girls to help them get better skin, then chances are you are not going to understand or appeal to the older female who is looking for anti-wrinkle skin products. This is not a problem at all, but the issue comes when we start to mix our messaging – we end up not appealing to anyone!
Every brand will have an ideal client they would like to speak to, and part of developing your brand voice will mean taking a deep dive into your ideal client and how they would like to be communicated with. So who are you trying to reach as a client? Think of some of these points when finding your perfect client:
- Where are they based?
- What’s their age and gender?
- Where are they in life – do they have a job, are they studying, living at home or retired?
- What do they wear, and what car do they drive?
- What are their interests?
Once you can answer some of the above questions and more, you will start to see your ideal client take shape. Nail the targeted communication towards them, and you will make them feel like a unique individual rather than a nameless, faceless buyer.
How to find your brands voice and tone
Now that you have found your ideal client and know everything about them, you are already halfway there to creating your brand’s tone of voice. The next step in this creative journey is to think about and identify your values, morals and goals. These are things you will keep in mind now and in the future when you are creating content to share with your clients and future prospects. Think about what you are trying to achieve as a company and a brand – what is the goal you are working towards? Your team will also need to know the steps they should be following when working for your organisation.
Now it’s important to note that your brand’s tone and voice will have to vary depending on the message you are trying to convey. Think about the different situations you may find your company in and how you would like the communication to come across, and the tones you would convey. You wouldn’t announce a big sale in the same way as dealing with an angry customer – you would make no sales, and the customer is likely never to return! Structure this into your guidelines and share it with everyone across your business so you can be sure that your brand remains consistent.
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Content Clever is here to support you with your online voice
As an SEO content writing team, Content Clever are here to support you with finding and developing your online voice through the power of content creation. We love working with small businesses, startups and brands to help develop an authentic and consistent tone of voice that speaks to ideal clients and helps convert traffic into long term business opportunities. We help and support businesses of all shapes and sizes to build a unique way of communicating with their audience across all digital channels and social media platforms.
If you are looking for some support with your online content creation, get in touch with Content Clever today and see how we can help you attract your ideal client with the use of words.
