SEO has evolved over the years, and it is not just about building links anymore. To be truly successful, you need to make sure that you write compelling content for your website and drive traffic with this content. However, writing is not everyone’s cup of tea, and most business owners don’t have the time to write great content that can help them boost their SEO and their business. Here we look at the top reasons you should be working with an SEO content writer and how Content Clever can help you and your business with your SEO content needs.
What is an SEO content writer?
Writing isn’t just typing out random thoughts onto a screen. It requires discipline, focus, and attention to detail. If you don’t pay close attention to grammar, punctuation, spelling, sentence structure, word choice, and tone, you’ll never succeed.
If you want to build your blog audience to grow, you will have to get smarter with your content. One of the biggest challenges that bloggers and content marketers face is writing a piece of content optimised for search engines yet will also appeal to people. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people is a best practice, not search engine ranking.
Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience. Copywriting is the art and science of creating content that prompts the reader/end-user to buy a product, subscribes to a list, takes a test drive, or take other action to improve your appeal to the end-user. Essentially, SEO copywriting is salesmanship.
Outsource your content writing to get results
As businesses, we all strive to be the best that we can be. We want to do more for our customers, create better products and expand into new markets. However, the reality is that business owners are often stretched to their limits, which can make it challenging to take care of everything that needs to be taken care of, let alone find the time and energy to create engaging and compelling content.
When it comes to writing SEO content, we need to create content that attracts the right kind of people and encourages them to take action and buy our products and services. We’re missing out on potential sales if we don’t, and we’re hurting our brand. Creating content that helps people find us and then makes them want to buy from us is a difficult task that is essential to business success. This is where a content writer can help. A content writer is a person who writes on behalf of a business or website owner, creating new content on a website. This new content helps get a website seen more often by people who don’t already visit the site.
A freelance writer could be handy to your business in several ways. By providing high-quality content regularly, you will be amazed at the results you can start to see on your website. An SEO content writer may also help optimise your existing content, including any marketing materials you have completed. By working with the same writer across all the content creation within your business, your writer will get to know you and your team inside out, meaning one consistent tone of voice will be used, and content becomes much easier to create.
The benefits of working with an SEO copywriter
Without further ado, let us dive right into some of the many benefits of working with an SEO copywriter:
In-depth research and insight into your competitors – If you write something without researching what others are saying about it first, then you’ll end up writing something that no one wants to read. That’s just bad marketing! A good copywriter knows this and will ensure that all avenues have been researched before writing the content for you.
Keyword weaving for humans – One of the most critical parts that separate a copywriter from an SEO copywriter is the ability to identify, define and utilise the perfect keywords to help your articles boost their visibility and ROI. Using intelligent tools and knowledge, an SEO copywriter will provide excellent keyword research to improve your rankings whilst still being human friendly.
Perfected meta descriptions and headers – essential to SEO writing and difficult to get right. A good SEO copywriter will support you to write compelling Meta descriptions that attract your audience and exciting headers that keep your prospective leads on your page and reading. Without a good meta description and clever headers, your pages may go ignored.
Target and execute content that works – Many business owners don’t understand why they need SEO copywriting services. This is primarily because these business owners aren’t familiar with the search engine optimisation process or the effect it can have on online content. An SEO copywriter will focus and target the content that works for your site and drives traffic to your services using great call to action buttons.
A Unique Voice That Makes Readers Want More – If you write like someone else, nobody will care no matter what you say. But when you speak as yourself, you’ll get noticed by potential clients and keep their interest long after they leave your page. An SEO copywriter understands this concept and uses their unique voice to craft compelling articles and relevant content that resonate with audiences.
Better Conversion Rates – Great SEO copywriting helps drive more leads and sales through better conversion rates. You might think that having quality content is enough to get potential clients interested in buying from you. But when you compare conversion rates between websites with high-quality online content versus those with low-quality content, you’ll notice the difference.
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In this day and age, it seems that everyone who runs a business wants to have a website. However, most people don’t realise that a website is just a platform for a business to be seen. If a potential customer is looking for a product or service that your company offers, you want that customer to find you easily! This is why it’s so important to work with a writer who has an excellent SEO copywriting technique to create valuable content for your website.
We hope you have enjoyed this article on the top reasons you should be working with an SEO content writer and how Content Clever can help you and your business visibility. Thank you for reading; we are always excited when one of our posts can provide helpful information on a topic like this! If you have any other questions or concerns about SEO content writers, don’t hesitate to get in touch with us anytime, and we will be happy to assist.
