What is a white paper, and what place does it have in business?
A white paper is an authoritative report or guide that helps readers understand a complex issue and offers the author’s opinions on the matter. White papers are similar to articles, but they are usually longer, more detailed, and in-depth investigations of a specific issue. They’re sometimes called “technical papers” or”research papers” and are often used in business, technology, and medicine. You see, there’s a lot of information out there – especially on the Internet. A white paper can help your business stand out from the crowd from the get-go.
This month, Content Clever look at just how impactful writing white papers could be for your business and whether you should let a professional content writer support you in getting your white paper completed.
Promoting the knowledge and services of your business by writing white papers
White papers are prevalent across various industries and sectors. Unlike blogs that are more conversational and general in design and content (not to mention much shorter!), a white paper aims to inform and educate its readers who have a specific interest in the subject. Often used to discuss a particular topic that is quite technical or requires more research, writing white papers can set your business apart from its competitors by proving that you are knowledgeable about the subject area and your business can provide the service or product.
White papers are very popular in business. Any business that has a specific subject they want to talk to customers about should write a white paper. Let’s say you were a landscaper, and you wanted to talk to customers about how particular government guidelines and regulations stipulate how you operate your business. You could write a white paper on that subject. White papers are an excellent way for you to get your name out and to help customers learn about what services you offer.
Once you write these papers, you can send them out to people who might be interested in them through a marketing campaign or to other industry-relevant businesses. You can request they are published on websites of industry-relevant companies that allow you to post the papers for no charge. Don’t forget to publish them on your website and let your sales team have access to them when they are trying to make a sale.
The key benefits of writing white papers
- Generate more leads
- Improve your websites search engine rankings
- Boost your business credibility
- Build relationships with other industry leaders
- Improve your business’s image
Hiring a professional content writer to complete your white papers
A white paper uses evidence, facts and reasoning to persuade its readers that the business, in particular, is an expert in the field. They are generally between 3,000-5,000 words and can take the form of benefits discussion (whereby you discuss and evidence the benefits behind a product or service) or a problem-solution approach that really showcases your expertise in handling a challenge and creating a long term solution for your clients.
For the average person, writing a white paper can be a challenging task. While you may have the required knowledge and understanding, finding the time and using the correct language and formatting may not be your forte. This is where a professional content writer could be a huge asset. Giving the information to a content writer, showing them the products and services and letting them get to work on writing your white papers could take a massive strain off your day and let you get on with daily business operations.
If you are looking for a content writer who can support your white paper topics, Content Clever is the company for you. We have experience in writing various white papers for the technology industry, events and production sector and governance and regulations that directly impact the way certain businesses have to operate. Get in touch with us today to find out more and get a quote on your white paper writing.
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Content Clever are your local white paper writing experts in Aylesbury
If you are looking for someone to help write white papers for your business in Aylesbury, you are in the right place. Whether your company is a well established one or a new start-up, it is essential to have well written white papers to showcase your abilities and services. Content Clever, based in Aylesbury, has experience writing white papers for businesses and can provide you with a well written white paper that is an effective marketing tool. Writing white papers is an excellent way to get people to read about the services or products your company has to offer. Our writers understand the importance of white papers and provide you with the best quality papers.
From social media to blog writing, proofreading to copy editing, Content Clever are here to help you promote your business through meaningful words and successful marketing.
