About Content Clever

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About Content Clever

Calm, Clear Content Support Backed By Strategy.

I’m Emily, founder of Content Clever — a content writing and strategy studio for solo founders, SMEs and agencies who want their content to work harder (without the overwhelm).

With over 10 years of experience in SEO, content marketing and digital strategy — and a background in healthcare and wellbeing — I bring a grounded, collaborative approach to content that’s both thoughtful and effective.

Whether you’re launching a new offer, building your authority online, or finally updating that website copy, I’m here to support you with expert writing, smart strategy and calm, honest advice.

content you can trust

our content writing services.

SEO Content Writing

Professional, SEO-friendly copy for your website, blogs, landing pages or articles. Perfect if you need high-quality content written for you, in a tone that sounds like you.

SEO Content Strategy

A clear, tailored plan for what content to create, how to structure it, and which keywords to target. Ideal for solo founders and small teams who want clarity and focus before creating content.

SEO Technical Audit

Understand what’s holding your website content back — and what to do next. Includes a clear, human-first audit of structure, metadata, headings, links and on-page optimisation.

Email Marketing Support

Welcome sequences, nurture flows and newsletters — written with intention. Best for business owners who want to stay visible and connect through meaningful email content.

Email Marketing Support

Welcome sequences, nurture flows and newsletters — written with intention. Best for business owners who want to stay visible and connect through meaningful email content.

KDP Publishing Support

Have a book idea? Get expert guidance from outline to upload on Kindle Direct Publishing. You write it, we help you shape it, polish it, and share it.

Power Hours

Focused 1:1 sessions for content clarity, planning, editing or advice. Bring your questions, drafts, or strategy ideas — we’ll work through them together.

About Content Clever

What I Do

At Content Clever, we help businesses create clear, consistent and SEO-friendly content that aligns with their brand and speaks to their audience.

Our services include:

SEO Content Writing
SEO Content Strategy
SEO Technical Audits
Email Marketing Support
KDP Publishing Support
Power Hours for focused advice and clarity

I also run two signature offers:

The Write Collective – an interactive online course that supports businesses, founders and marketing managers to write their own content.
The Content Box – editing and SEO polishing for content you have already written

Every service is tailored – no templates, no pressure and no “one-size-fits-all” strategies.

SEO Services

Our SEO services are tailored to your business needs. I understand the changing landscape of the digital world, and will work with you to plan the most effective way of reaching your audience.

Content Services

With SEO in mind, I ensure that all content we produce at Content Clever is optimised for SEO and written for your audience. Together we will decide the types of content that work for your business.

Strategy Services

Whilst you may have a team to write your content, you may need some direction and thats where my strategy services work well. I will help you formulate a strategy that your in house team can work on.

Why Work With Me?

I know content can feel overwhelming. You’re juggling ideas, deadlines, SEO advice, client work, and everything in between. That’s why I focus on creating a calm space to help you find clarity and move forward.

Clients come to me because I:

Combine writing, SEO and strategy in one place
Offer calm, grounded guidance without ego or jargon
Respect your voice and vision — while bringing expert edits to strengthen it
Work flexibly and collaboratively to fit your business
Deliver high-quality content that actually performs

This isn’t just about writing great copy (although we’ll do that too). It’s about making your content feel easier, more effective, and more aligned with where you’re headed.

About Emily Williams

About our Founder Emily.

Emily, founder of Content Clever, has a degree in Events and Marketing and has worked with businesses across healthcare, education, tech, creative industries and professional services. Before launching Content Clever, she worked in marketing roles within private healthcare and mental health – so she understands the need to write with care and precision.

When Emily isn’t working with clients, she is usually writing her own content, supporting indie authors through KDP or working on new tools and resources for founders who want to feel more confident about their content.

      EXCELLENT  
   Based on 12 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Jo Dickie 
 
 
 
 Trustindex verifies that the original source of the review is Google. Emily is an excellent SEO copywriter - I recommend her to all my clients and have collaborated on lots of projects with her too. She really knows her stuff and delivers a prompt, efficient service - plus  is a really lovely friendly person too!
  
 
      Posted on Google  
   
   Misha Bowden-haase 
 
 
 
 Trustindex verifies that the original source of the review is Google. Emily, thank you!! you repaired my website with such a quick turnaround. You were super clear, upfront, honest and demonstarted the work you completed. You are so valuable to know as I know your expertise will come in use in the very near future :)
  
 
      Posted on Google  
   
   Charlie 
 
 
 
 Trustindex verifies that the original source of the review is Google. Always a pleasure to work with and has really helped us progress!
  
 
      Posted on Google  
   
   Laurenne Dorgan 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have used Emily's services to support my clients on two occasions and am over the moon with her professionalism, quickness to respond and just a great team member! Thank you Emily and here's to more projects together!
  
 
      Posted on Google  
   
   Amanda O'Rourke 
 
 
 
 Trustindex verifies that the original source of the review is Google. Emily recently conducted an SEO audit for my website, happycoach.co.uk, and I couldn't be more impressed with the results. She not only identified key areas for improvement but also helped increase my site's SEO score from 84/100 to an impressive 95/100. What really stood out was Emily’s depth of knowledge and her holistic approach. She flagged a major issue with my website's  backend performance and recommended that I ask my hosting provider to run a server-level caching exercise. I followed her advice, and now the backend is loading in just 2–3 seconds—something I’d never have resolved on my own. Throughout the process, I had a lot of questions, and Emily was incredibly patient, thorough, and clear in her explanations. It’s rare to find someone who combines technical expertise with such great communication skills. I highly recommend Emily to anyone looking to seriously improve their website's SEO performance.
  
 
      Posted on Google  
   
   Sally Hindmarch 
 
 
 
 Trustindex verifies that the original source of the review is Google. As a member of Emily's Write Collective I can highly recommend the group. We meet monthly and receive some guidance and direction to get us writing our own content. Having the support of Emily has been super useful and the group contain some who have never written before and others who have lots of experience but want more guidance and we have all got something out of every session.
  
 
      Posted on Google  
   
   Holly Scott 
 
 
 
 Trustindex verifies that the original source of the review is Google. Emily was super easy to work with. I’ve been looking for someone for a while to look at my SEO and make the changes needed to make my website better. Emily did an audit and made the changes needed. Emily also had a zoom call with me to go through it all so I understood everything and can make sure I’m doing the right thing in the future. Highly recommended. Thank you.
  
 
      Posted on Google  
   
   Eco-Chameleon Home Restoration 
 
 
 
 Trustindex verifies that the original source of the review is Google. Thank you for a fabulous service, Emily delivered exactly what I had asked for and the delivery of the service was turned around quickly and to the highest standard. I was able to follow her instruction for my new content calendar easily and its just made the whole process much more manageable. Thank you I will be using your service again
  
 
      Posted on Google  
   
   Jacky Hobbs 
 
 
 
 Trustindex verifies that the original source of the review is Google. Emily provides an outstanding service in all areas of SEO web copy and content writing services. Highly recommend
  
 
      Posted on Google  
   
   Susan De Souza 
 
 
 
 Trustindex verifies that the original source of the review is Google. Emily Hobbs of Content Clever, has been perfect for my needs.  Her understanding of where my heart lies and where my business needs to be is intuitive and second to none.  Grateful to have her on board and I look forward to her producing my content for a very long time to come.  I highly recommend her services.

Book a Content Discovery Call with Content Clever

What’s Next?

If you’re ready to feel clearer, calmer and more confident about your content, I’d love to support you.