About Content Clever
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I’m Emily, founder of Content Clever — a content writing and strategy studio for solo founders, SMEs and agencies who want their content to work harder (without the overwhelm).
With over 10 years of experience in SEO, content marketing and digital strategy — and a background in healthcare and wellbeing — I bring a grounded, collaborative approach to content that’s both thoughtful and effective.
Whether you’re launching a new offer, building your authority online, or finally updating that website copy, I’m here to support you with expert writing, smart strategy and calm, honest advice.
SEO Content Writing
Professional, SEO-friendly copy for your website, blogs, landing pages or articles. Perfect if you need high-quality content written for you, in a tone that sounds like you.
SEO Content Strategy
A clear, tailored plan for what content to create, how to structure it, and which keywords to target. Ideal for solo founders and small teams who want clarity and focus before creating content.
SEO Technical Audit
Understand what’s holding your website content back — and what to do next. Includes a clear, human-first audit of structure, metadata, headings, links and on-page optimisation.
Email Marketing Support
Welcome sequences, nurture flows and newsletters — written with intention. Best for business owners who want to stay visible and connect through meaningful email content.
Email Marketing Support
Welcome sequences, nurture flows and newsletters — written with intention. Best for business owners who want to stay visible and connect through meaningful email content.
KDP Publishing Support
Have a book idea? Get expert guidance from outline to upload on Kindle Direct Publishing. You write it, we help you shape it, polish it, and share it.
Power Hours
Focused 1:1 sessions for content clarity, planning, editing or advice. Bring your questions, drafts, or strategy ideas — we’ll work through them together.
I know content can feel overwhelming. You’re juggling ideas, deadlines, SEO advice, client work, and everything in between. That’s why I focus on creating a calm space to help you find clarity and move forward.
Clients come to me because I:
- Combine writing, SEO and strategy in one place
- Offer calm, grounded guidance without ego or jargon
- Respect your voice and vision — while bringing expert edits to strengthen it
- Work flexibly and collaboratively to fit your business
- Deliver high-quality content that actually performs
This isn’t just about writing great copy (although we’ll do that too). It’s about making your content feel easier, more effective, and more aligned with where you’re headed.
Emily, founder of Content Clever, has a degree in Events and Marketing and has worked with businesses across healthcare, education, tech, creative industries and professional services. Before launching Content Clever, she worked in marketing roles within private healthcare and mental health – so she understands the need to write with care and precision.
When Emily isn’t working with clients, she is usually writing her own content, supporting indie authors through KDP or working on new tools and resources for founders who want to feel more confident about their content.
Book a Content Discovery Call with Content Clever
If you’re ready to feel clearer, calmer and more confident about your content, I’d love to support you.