The Case for Outsourcing Content You know your blog needs updating. You’ve known for a while. It’s sitting there on the to-do list, sandwiched between the things that actually have deadlines and the things that are genuinely urgent. Blogging is neither — until, quietly, it becomes both. The website that hasn’t published anything in four […]
Why You Should Hire Someone to Write Your Awards Entry
The Problem With Writing Your Own Awards Entry You know your business is award-worthy. You’ve put in the work, delivered brilliant results, and built something genuinely worth celebrating. So why does staring at a blank awards entry form feel so impossibly hard? You’re not alone. For most business owners, writing about their own achievements is […]
Why B2B SEO Matters More Than Ever for Growing Businesses
Why B2B SEO Is Essential for Modern Businesses For many businesses, search engines have become one of the most important ways potential clients discover new services. When someone searches for solutions online, they are often already researching providers, comparing expertise and looking for trustworthy information. This is where B2B SEO becomes essential. Unlike traditional marketing […]
A handy guide to finding your company tone of voice
Why Free SEO Audits Aren’t Always Free – And What They Really Cost You If you’ve ever searched for SEO support, you’ve probably seen it everywhere:“Free SEO audit – no obligation.” At first glance, it sounds generous. Helpful, even. Why wouldn’t a business want to understand what’s going wrong with their website before investing further? […]
A handy guide to finding your company tone of voice
What Is a Brand Guide and Why Your Tone of Voice Matters A strong brand is about far more than a logo or colour palette. It is how your business looks, sounds and feels every time someone interacts with it. Central to this is your tone of voice — the consistent way your brand communicates […]
Don’t get spooked by your proofreading – let Content Clever take the pressure
The Power of Polished Writing Whether it’s a website, brochure, or email newsletter, every word you share represents your brand. That’s why proofreading is one of the most important (yet often overlooked) steps in creating high-quality business content. Even the smallest typo or grammatical mistake can undermine your credibility. In a world where customers make […]
Is the future of copywriting in an AI tool?
Are we looking at a future of AI copywriting? Artificial intelligence has taken over the world. Not literally, of course, but a lot of machine learning and computer programming is going into the way we communicate. We now have digital assistants that are slowly taking over our lives and chatbots that can respond to customer […]
5 expert tips to boost your content planner
Why should you be using a content planner? Content planning is your company’s logical and organised structure determining which content initiatives to implement and when to carry them out. Content planning helps to build a bridge from strategy to execution. Integral components and elements of effective content planning include a documented process and content workflow, […]
A handy guide to finding your company tone of voice
Why is your tone of voice so important? Looking for your company’s tone of voice can be a bit tricky. This is because it will have to represent your company. It is your company’s voice. It is your company’s personality. But how can you find your company’s tone of voice? But before you can think […]
Aylesbury Content writer FAQs
What questions should I ask a copywriter? Working with a copywriter isn’t as simple as just giving them a brief and hoping they can work their magic. A copywriter needs time to understand your business, your target audience and the message you are trying to portray to current and future clients. Any copywriter serious about […]